Camp starts Oct. 12  •  doors close Oct. 11th  •  last time at $333
20 Camp 26
Scholars

Pack your (laptop) bags! We’re teaching you the business side of beauty.

Grab my bunk — $333 → See all six weeks
What IS Camp Scholars?

6 weeks of trainings that finally get you found

Most business education for stylists is boring, overwhelming, and frankly? Half the time it doesn’t even work.

So we built something different — a 6-week online camp that makes the business side of beauty actually fun, so you can stop surviving behind the chair and start building a life you actually love.

(and yes, it makes you more money.)
01

Learn it. Do it. Move on with your life.

No giant trainings you’ll save for later and never watch. Trainings drop daily — short and simple, so you can actually watch one, implement it, and use it right away.

We’re covering content, getting booked, Google, local marketing, guest experience, making more money and the stuff that actually grows your business.

02

You don’t have to figure this out alone.

Every Monday and Thursday at 10am PT we meet live for Q&A, so you can bring us the real stuff happening in your business. Week one also gets live trainings Monday and Thursday at 10am PT — and if you can’t make them, they’re recorded.

What should I post? Why am I not booking? Should I raise my prices? What would you do here? You get actual answers for your actual business.

03

Build a business that gives you your life back.

This is really the whole point. We want you making more money, getting found by the right clients and feeling excited about your business again — without spending every waking second thinking about work.

camp is here to help your business work better so your life can feel better too.

Grab your laptop if…

✓you’re great behind the chair but the business side makes you wanna hide in the supply closet
✓you’re booked-ish… but somehow still broke, and you’re SO over it
✓you’ve bought the courses, saved the reels, and STILL feel like you’re winging it
✓you want to get fully booked with dream clients who find you AND book you
✓you’ve been dying to pop off on social so you can land clients AND brand deals
✓you’re ready to market like a pro and finally build something you fckn LOVE

Leave it shut if…

×you love the business side and have it all figured out (go off, legend)
×you want a magic button and zero effort (camp takes showing up)
×you’re not actually a stylist (this one’s niche, boo)
From the first cohort

One student got 5 new clients from a single post we had her do. Another is pulling 13 new clients a month, consistently. Websites live, clients coming in through AI search, prices raised without the stress spiral.

people actually getting shit done for the first time.
The curriculum

Here’s what we cover

A fresh training drops in your cabin every day, plus live Q&A every Monday and Thursday at 10am PT. Peek inside any week below.

01 Week one  •  two live trainingsCamp kickoff & the art of good content +
Camp Kickoff: aka laying the foundation

We kick off camp with two live trainings this week — Monday and Thursday at 10am PT. This is where we tie psychology and real marketing strategy into your business, and it’s what makes everything else click.

You’ll walk away with
—The framework for building your own content plan, around your actual dream client and what she’s thinking before she books
—Our framework for the three jobs your content has to do, and how to tell which one a post is for
—The delivery stuff nobody teaches: energy, presence, and killing the weird “content voice”
—Your profiles, camera settings and tools set up properly, once, so you stop fiddling
—Bonus trainings on content types, editing, and using Instagram and TikTok
02 Week twoContent that actually books people +

You’re gonna learn the exact social media strategy we’ve used to get clients flooding our students’ chairs — so your posts finally turn into moolah.

You’ll walk away with
—A repeatable way to find the story in your own day instead of compiling random salon clips
—How hooks actually work — and why most stylists only use a third of one
—Two different systems for never running out of ideas: one from a single idea, one from a single appointment
—What to post on the days you have nothing pretty to show
—A way to read what worked so you can keep going after camp without a daily prompt
03 Week threeRemove the damn friction +

People already want to book you. This is the week we take every reason they hesitate and delete it.

You’ll walk away with
—Your services and pricing written the way a client actually reads them
—A booking flow with the hesitation points taken out
—Leave-behinds people keep instead of a business card they toss
—Three quick posts that make it obvious you’re available and taking new guests
04 Week fourGet found or get forgotten +

We’re putting you everywhere your dream clients are already looking — even when you’re not posting.

You’ll walk away with
—An understanding of how Google actually decides who to show — and your profile set up to win it
—A review strategy that gets you found locally, not just complimented
—Where to show up outside Google, including the places stylists never think to try
—What’s changed now that people search with AI, and how to be the answer it gives
05 Week fiveIn-person marketing +

Seven scrappy, specific things to do out in the actual world — the stuff nobody else is bothering with.

You’ll walk away with
—A week of specific, scrappy moves to make out in your actual town — one a day
—How to partner with local businesses so their customers become your clients
—The referral setup that gets your current clients bringing you new ones
—How to talk about what you do without feeling like a walking ad
06 Week sixGuest experience +

The best marketing you’ll ever do happens inside your salon. Build an experience so good your clients do the marketing for you.

You’ll walk away with
—A guest experience worth talking about, built from the small things clients actually notice
—What to do for a brand new guest versus someone who’s been in your chair for years
—How to cut cancellations before they happen
—A rebooking rhythm that keeps the whole funnel flowing without more marketing
Grab my bunk — $333 → all six weeks, yours for life.
Included, not upsold

Two bonuses, no extra charge

Bonus training · $997 value

Build your website

A full pre-recorded training you can follow at your own pace, start to finish. You’ll finally have a site with copy that hooks people and makes them want to book — not just something that “exists.” It sits outside the six weeks, so nothing in camp gets rushed.

Bonus training · $1,997 value

Make money beyond the chair

My six-figure ebook plus the brand deals playbook — so your income isn’t trapped behind the chair.

your next client is already looking for you.

I believe hairstylists get to have the best damn lives.

We get to make people feel amazing for a living. We can build the schedule of our dreams, make insane money, take Tuesdays off, travel, raise babies, open businesses, educate, build something huge — or hell, stay right behind the chair and figure out how to work less while making more than ever.

There is SO much available to you in this career.

I just want to help you unlock the freaking magic of it.
Shelby
Meet your counselor

Hey, I’m Shelby

I opened a salon in a parking lot. No walk-in traffic. No built-in clientele. Just me, betting on myself annnnd along the way I had to get scrappy to learn how to get us busy. Today we’re flooded with new guest requests every month (and we post maybe 3 times a week.)

I took those same scrappy systems and taught them to my students… and suddenly $3k months became $15k months. Brand new stylists having $8k months out of the gate. Salon owners hitting $60k+ consistently with 3 team members. All from their couch, all without doing more.

So, for 6 weeks, I’m breaking down everything: the buyer psychology, the social media plan, the website, Google, guest experience. The full marketing machine. So while you’re behind the chair, your next client is already booking.

see you at camp.

Everything you’re bringing home

6 weeks of trainings — so you finally have a real plan instead of winging it, market research all the way to the full marketing machine$1,997
Live Q&A coaching every Monday and Thursday at 10am PT — so you’re never stuck or left in the woods$997
BONUS: the build-your-website training — so you leave with a site that books clients 24/7, not a “someday” tab$997
The private camp community — so you’ve got your people cheering you on the whole way, plus bonus trainings all six weeks$197
BONUS: make money beyond the chair — my six-figure ebook + brand deals playbook$1,997
Lifetime access — so you can come back to the whole map anytime, forever—
Total value $6,185 Yours for just $333
(and this is the last time we’re running it at this price.)
The last camp of 2026
Enrollment

Doors close October 11

Two ways to join. Same full camp experience either way.

Pay in full
$333
one-time payment
All 6 weeks of curriculum, dropped daily
Live Q&A Mondays & Thursdays at 10am PT
The private camp community
The build-your-website training
The six-figure ebook + brand deals bonus
Lifetime access to everything
Enroll now →
Payment plan
$185
two payments · $370 total
All 6 weeks of curriculum, dropped daily
Live Q&A Mondays & Thursdays at 10am PT
The private camp community
The build-your-website training
The six-figure ebook + brand deals bonus
Lifetime access to everything
Enroll now →
Founding-cohort price · last time at $333
Got questions?

We’ve got answers

Wait — do I need to actually pack bags? +

Lol, no. Camp Scholars is fully online — your laptop is your luggage. No hiking boots required. Just your wifi, your ambition, and maybe a good snack.

When does it start and how long does it run? +

Doors open October 12 and close October 11 for this cohort. Camp runs six weeks from there. Trainings drop daily, and we meet live for Q&A every Monday and Thursday at 10am PT.

I can’t commit to showing up live every week. +

No worries at all — every single live call is saved. Our live Q&A calls happen Mondays and Thursdays at 10AM PT. Week one also has live trainings on Monday and Thursday at 10AM PT, and those are recorded too. Plus, new trainings drop daily. You will not fall behind.

I’m not tech-savvy at all. Will I be lost? +

No — and honestly, this was built with you in mind. We walk through everything step by step. No prior experience needed. If you can watch a video and follow along, you can do this.

I already have a website. Do I even need this? +

Honestly, at this point I’ve audited thousands of websites — and I’ll be the first to tell you that most of them are never actually built to convert clients. Having a website and having a website that works are two very different things. We take what you have and turn it into a client conversion machine.

What if I miss something? +

All live calls are recorded and added to your course portal. You won’t miss a thing!

Six weeks feels short. What happens when it’s over? +

All of the trainings stay with you — lifetime access to every module, every recording, every bonus. And when camp wraps, we have options for ongoing support so you can keep the momentum going.

I’m a commission stylist. This probably isn’t for me. +

Actually, this works really well for commission stylists. Your marketing builds YOUR brand — not the salon’s. Which means if you ever move, go independent, or just want more control over who sits in your chair, you already have a following that’s loyal to you. Camp gives you the tools to make that happen no matter where you work.

How is this different from other courses I’ve taken? +

Honestly, I’m not sure — I haven’t taken the courses you have! That being said, I can promise you that I genuinely care about you actually learning more than I care about anything else. I’m bringing my absolute all to this thing. No phoning it in, no recycled content. Just me, fully in it with you for six weeks.

I’m already overwhelmed. I don’t have time for another thing. +

Then you’re probably too busy to do this anyway — and that’s okay! But if you’re someone who’s tired of stressing about gaps in your schedule and wants to fill your chair without thinking about marketing 24/7… that’s exactly who this is for. Camp is the thing that gets you OUT of that cycle, not deeper into it.

Got s’more questions? DM us on Instagram @ivyleaguestylists or email hello@ivyleaguestylist.com

Enrollment closes October 11

Pack your bags.
Camp starts soon.

You’ve been winging the business side long enough. Six weeks from now, you could have a strategy, a site, and a full marketing foundation — built by you, for your dream clients.

I’m in — enroll now →